Public Relation Strategies And Industrial Conflict Resolution: An Analysis Of Asuu-Uub's Communication Approaches During National Strikes

Social Sciences and Management International Journal, Vol. 5, Issue 2

Abstract

The paper explores the development of ASUU as a trade union with the intent of identifying the significant milestones and progression of ASUU's faceoff with the federal government while discovering the issues that precipitated the strike, which are, but are not limited to, decaying infrastructural facilities, university autonomy, and staff welfare. The work reviews the extent to which these issues have been addressed, the unique approaches utilised by ASUU in driving home its demands for the redemption of the Nigerian educational sector, and questions how effective collective bargaining and the tool of strike action have been to the struggle. It attempts to bring to the fore some public relations strategies that could be deployed towards the actualisation of the objectives of the union and resolution of the lingering with issues between the ASUU and the federal government. It recommends the establishment of a public relations unit at the managerial level and top hierarchy of the union, lobbying of relevant stakeholders, including members of the National Assembly, and increased sensitisation of the public on the issues surrounding the strike. The paper also recommends that individual universities should work assiduously towards increasing their internally generated revenue and institute effective fund management systems within each system.